In today's sales environment, it's an absolute business imperative to research prospective customers before initiating contact. However, there never seems to be enough time to do it adequately. And so much of the stuff you find on Google is unrelated to what you really need to know.
That's why I love this article, "Leveraging the Power of Google to Perform Research" written by Michael Stelzner. He shares numerous easy-to-implement techniques that get you high quality information without a huge time investment.
I especially liked this suggestion: "One of the most useful features of Google is its cached version of results. ... To see Google's cache of a search result, simply click on the word "Cached " next to the listing. You will note that Google keyword highlights are instantly presented on the screen."
Just that single idea significantly reduces the amount of time I spend scanning the pages that I click on. Definitely worth checking out.
Interesting article!
Where can I find more on this theme?
Posted by: MalkEvange | August 06, 2007 at 02:44 PM