Mike McLaughlin, author of Guerrilla Marketing for Consultants and webmaster of Management Consulting News featured an interview with me in his newsletter yesterday. Here's the start ....
Meet the MasterMinds: Jill Konrath Can Help You Sell to Big Companies
Jill Konrath is the President of LEAPFROG Strategies and the author of Selling to Big Companies and Winning More Sales. She's an expert in complex sales strategies and creating value for business-to-business sales organizations.
We asked Konrath to tell us her strategies and ideas for how to target prospective clients in large companies who need our help, break through the barriers that protect decision makers, and sell to them successfully.
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In the interview, Mike asks me questions like these:
- Why has it become more difficult to sell services to large corporations?
- Who is the toughest competitor for those attempting to get into big companies?
- What's the best way to get a meeting with an appropriate person in a big company?
In case you're interested in reading more, here's the link.
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