In today’s market, a strong value proposition captures the attention of corporate decision makers. Yet most companies have such weak ones that it's amazing anyone can sell anything. In fact, a recent study showed that 75% of executives blamed the failure of their new products offerings on inadequate value propositions. Do you know what your value proposition is? And if so, is it strong enough to get prospects to eagerly invite you into their offices?
Date: Thursday, March 15th
Duration: 1 hour
Time: 1 pm EDT, 12:00 CDT, 11 am MDT, 10 am PDT
Price: $59/person
In this session, you'll discover:
- Why changes in the market have made obsolete the traditional ways of talking about your company's offering.
- How a value proposition is different from an “elevator speech” and a “unique selling proposition.”
- The key components of strong value propositions.
- How to find the true value propositions of your company’s product or service.
- How to translate your offering into the language of a corporate decision maker.
- How to evaluate the effectiveness of your value proposition from a buyer’s perspective.
- Multiple ways to leverage your value proposition to get your foot-in-the-door of big companies.
- and more …
Jill Konrath, author of Selling to Big Companies, helps sellers get their foot in the door of large corporations, create demand and win profitable contracts. For more articles like this, podcasts & webinars, visit http://www.SellingtoBigCompanies.com.
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