Yes, the title is playing off John Jantsch's recent posts on sales idiots & marketing idiots. But seriously, it's a chance for people in Sales to share their two cents. If you have something to say, take this survey.
The CMO Council and it's new Coalition to Leverage & Optimize Sales Effectiveness (CLOSE) are benchmarking the current state of sales & marketing alignment and integration.
Your insights are needed to understand what's really happening in your company and what you really need from Marketing to be more effective. You'll be asked for info such as:
- Is your company sales or marketing focused?
- How well do you align with Marketing? How well does Marketing align with your needs in Sales?
- If you could ask Marketing for one thing...what would it be? Better leads...better collateral...better messaging? Where do they rate?
Please share your thoughts re: the reality of the sales/marketing relationship and help get the conversation started!
Go to the survey now.
As a former CMO, one of the most effective ways that I have found to connect sales and marketing is thru setting up a customer advisory board. Usually marketing comes up with the vision and content and sales supply the contacts and industry info. Once the customer advisory is up and running, you have a group of top execs that provide great feedbcack to your compmay.
Posted by: Eyal Danon | April 28, 2008 at 01:05 PM
Sales strategies have been used by marketing concerns to differentiate products from other competitive markets in order to cater different target markets .
Posted by: Free and Clear | October 22, 2009 at 12:27 AM